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New Gift Packaging

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The concept

We are super excited to share our “next generation” Studio William packaging. In the new packaging design, we wanted to incorporate an inclusive sensory experience for both visually impaired and people with good vision.

Secondly, to create a cutlery industry first: 100% compostable packaging, using natural materials, water-based printing inks and water-based glues. The concept created by William, is a braille embossed brown cardboard box lid, inviting user interaction, to read the braille explanation of the box contents, or simply see the braille as minimal graphic art, both highlighting how considered design can create a rewarding human experience.

Braille translation

Welcome to Studio William cutlery.
Inside this box is cutlery designed by
award-winning industrial designer,
William Welch. His great passion for
the design process revolves around
multi-sensory dining and design for
purpose. We kindly invite you to lift
the lid and reach inside to feel his
emotive cutlery designs. Discover
how ergonomics, the soft edges, the
perfect balance, and gentle finish,
redefines the human relationship
with sensory items and the intimate
relationship you have with your food.

All elements in this packaging are designed to be compostable. We have used natural materials, water-based printing inks and water-based glues. This allows the composting microorganisms to breakdown the materials within the soil. Composting can take between three months and one year depending on soil type and ambient conditions.

The first stage is we want to develop next-gen packaging for Studio William that was sustainable and intelligent enough to deliver a new functional multisensory experience and material values that were sufficiently premium to support the design-led brand, whilst being sustainable for end of life.

For e-commerce customers, the large giftboxes are shipped in an environmentally friendly outer carton, with additional pieces packed within small giftboxes packed at the side.

All elements in this packaging are designed to be compostable. We have used natural materials, water-based printing inks and water-based glues. This allows the composting microorganisms to break-down the materials within the soil. Composting can take between three months and one year depending on soil type and ambient conditions.

The box is 100% compostable, including the organic matter string which is made from cotton and natural rubber. All the glue and inks used are compostable and will break down.

The new Studio William packaging is flexible to contents.

The different sizes allow you to create bespoke set sizes to suit your customer base.

We have standard set sizes:
16pc, 24pc, 42pc, 56pc, 84pc sets using the Medium & Large Giftboxes.

Using the small place setting box, individual extra pieces can be added to build further configuration.


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